Amazon held its second Prime Days 2024 event, the “Prime Big Deal Days,” on October 8 and 9.
Here’s a breakdown of the 2024 performance and key lessons to apply for Black Friday.
Each year, Amazon Prime Days solidify their status as a must-attend commercial event. These exclusive promotional days are reserved for Amazon Prime members.
Compared to October Prime Days 2023, the October 2024 edition recorded an 18% growth in Europe.
France (+35%) and the UK (+33%) saw the highest growth, followed by Spain (+23%), while Germany and Italy experienced more modest growth at 12% and 10%, respectively.
The 2024 Prime Days generated significant excitement: following a prolonged period of inflation and cautious spending in 2023, the event attracted numerous e-shoppers with irresistible offers and steep discounts.
While Amazon’s product diversity is impressive, certain categories excelled in sales performance. Below is an overview of the most popular categories during the 2024 Prime Days.
The top 10 categories by value sold on Amazon between October 8 and 9 are:
💿 Computer & Electronics
🧹 Home 1 Kitchen
🎨 DIY & Tools
🧼 Health & Personal Care
🧸 Toys & Games
👖 Clothing
🥪 Grocery
💄 Beauty
🏈 Sports & Outdoor
🪴 Garden & Outdoor
Electronics remain the #1 category on Amazon, especially during Prime Days. With significant discounts on major brands, this category appeals to both tech enthusiasts and casual shoppers.
The top 10 categories in 2024 largely mirror those from the 2023 Prime Days. The only newcomer is Garden & Outdoor, replacing PC & Video Games in the rankings.
Among the most sought-after items, certain brands stood out for their popularity and sales volume.
Unsurprisingly, the best-selling brands during Prime Days are all within the Computers & Electronics category.
Sales value for Apple, Philips, Xiaomi, LG, and Sony grew compared to October 2023 Prime Days. However, despite being in the top 10, brands like Samsung, Amazon, Bosch, Asus, and MSI experienced a decline.
The 2024 Prime Days once again demonstrated their significance as a key event on the eCommerce promotional calendar.
These two days of frenzied shopping go beyond record sales—they also provide valuable insights for eCommerce players aiming to optimize their Black Friday performance.
Here are the key lessons from this year’s Prime Days to help you maximize Black Friday results!
Amazon, as always, began its promotional efforts well before the Prime Days event. Exclusive Prime member offers, teased weeks in advance, played a pivotal role in driving engagement.
For Black Friday:
Invest in an extended teaser strategy to capture customers’ attention before the event.
During Prime Days, Amazon offered numerous special deals on bundles (grouped products at discounted prices) and exclusive member-only items. The result? Higher average order value.
For Black Friday:
Offer personalized bundles and exclusive deals that stand out from regular promotions (e.g., partnerships with other brands or limited editions).
With mobile transactions becoming increasingly prevalent, a seamless user experience is critical for maximizing conversions.
For Black Friday:
Ensure an intuitive purchase journey and provide multiple payment options (Apple Pay, Google Pay, etc.).
This year, Amazon focused on personalized recommendations, live videos, and interactive content to boost consumer engagement. These initiatives elevated Prime Days from a simple promotional event to a comprehensive experience.
For Black Friday:
Go beyond discounts. Highlight interactive content (buying guides, product demos) and leverage customer data to offer tailored deals.
🦊 Learn more about your customers and their shopping habits
Amazon once again showcased its logistical efficiency.
Fast deliveries + seamless returns = satisfied customers and increased likelihood of repeat purchases.
For Black Friday:
Strengthen the supply chain and offer competitive delivery times. Clearly communicate the return policy to reassure customers and encourage purchases.
During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
Based on the transactions of our panel of +5M e-shoppers in the world.
Get more than news, get insights. Our content brings you the most important and engaging stories in eCommerce. For free.
Promote post
During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry, when an unknown printer took a galley of type to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
