La Redoute: a French Days winner

La Redoute: a French Days winner

La Redoute played along with the French Days

La Redoute’s performance boosted during the French Days


During both editions, the product category breakdown was different from before the French Days.

Categories such as Shoes & Bags, Clothing or Babies & Kids drove La Redoute’s performance, which was reflected in those categories’ market shares. In Shoes & Bags, La Redoute won +10 points of market share in the Spring edition of French Days and +7 points in the Autumn edition. On the contrary, during 2017 edition of Black Friday, La Redoute’s market share in Shoes & Bags had remained flat.

French Days are also a long-term bet for La Redoute

Footnotes:


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