It’s beginning to look a lot like Christmas 🎄🫎☕️
D-9 before the eve: it’s time to take stock of Christmas shopping. Are toy brands the favorites during the festive season? Is Lego still the go-to brand for Christmas? In times of inflation, have e-shoppers spent as much as last year?
Here’s what we’re sharing:
⭐️ Brands benefiting the most from Christmas shopping
💰 Average spending per country
Lego is the best-selling brand in the first 10 days of December in France, the UK, Germany, and Italy (value analysis).
Lego is a sure bet, the gift you can’t go wrong with. For kids, adults, and kidults: choosing Lego is a guarantee of success. In the first three quarters of 2023, wildflower bouquets in bricks are the best-selling products for the brand. The idea is a product targeting kidults, a growth driver in the game and toy market, offering both playful and decorative elements.
On the brand’s website, there’s a special Christmas section featuring iconic sets, small Christmas gifts (such as keychains), as well as Christmas decorations (tree, hanging decorations, an advent calendar, or even the “Home Alone” house).
In France, Sézane comes in just behind Lego. And in 5th place, there’s Octobre – Sézane’s wardrobe, this time designed for men.
Whether worn on the Christmas eve or wrapped under the tree, it’s highly likely you’ll come across Sézane clothing for Christmas!
Dyson is the 4th best-selling brand in early December in Italy, and the 5th in the UK 🧹. A success for the brand, which already experienced a significant increase in market share in November for Black Friday.
Who ordered a vacuum cleaner for Christmas? 🤔
Lego is leading in all analyzed countries… Except in Spain! Shein takes the top spot there. While French women will be dressed in Sézane for the holiday season, Spanish women have preferred to bet on fast fashion.
If we look at sales in value, we note that some brands stand out:
In France and Germany, average spending in the first 10 days of December is on the rise.
The French spent €155 during the period in 2022 – compared to €159 this year.
Germans, on the other hand, increased their average spending by €3, going from €163 to €166 between 2022 and 2023. Germany has the highest average spending during the Christmas season.
For other countries, expenses are down: 2 points for the UK, 4 points for Italy – and 11 points for Spain!
During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
Based on the transactions of our panel of +5M e-shoppers in the world.
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During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry, when an unknown printer took a galley of type to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
