Alma is the French leader in split payments, a payment solution that allows customers to pay in installments or deferred payments, designed for flexibility.
Jonathan is Chief Revenue Officer at Alma. He is in charge of the sales cycle for B2B customers, from awareness to churn. Alma currently employs around 100 people, half of whom use Foxintelligence.
Foxintelligence and Alma have co-constructed a product, “Fox BNPL,” to collect data on the “Buy Now Pay Later” market.
“We were completely blind before using Foxintelligence data. We had trouble estimating the size of our market, its speed of development and the reality of usage. Foxintelligence enabled us to see things more clearly, and also to understand Alma’s dynamics in this market.”
Thanks to Foxintelligence, Alma realized that its market share had increased 2-fold in the space of a year, “We were able to focus our development and investments thanks to this data.”
Foxintelligence’s data serves Alma on a daily basis in several ways:
Foxintelligence is the leading European e-shopper panel. It brings together 1.5M active e-shoppers and has been designed to give brands and retailers a precise view of their market and online consumers.
Key functionalities used by Alma:
“I’m thinking of the Maisons du Monde bid. There was a specific need to understand market dynamics and it was thanks to Foxintelligence data that we were able to meet this demand. It lent credibility to Alma’s bid, and was a major factor in our winning the partnership.”
Foxintelligence data also enables Jonathan to understand how Alma’s products are used, whether they are relevant to users, and to adjust Alma’s development strategy accordingly.
During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
Based on the transactions of our panel of +5M e-shoppers in the world.
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During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry, when an unknown printer took a galley of type to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
