“A few months away from the World Cup, we need to source sellers of rugby-related products. Thanks to Foxintelligence, we have identified potential future partners.”

Key player in the French e-commerce landscape and a pioneer in the circular economy, Rakuten France is a generalist shopping platform offering new, used, and refurbished products sold by both professionals and individuals.

Arthur Bertho is the Head of Business Development at Rakuten France. His role is straightforward: recruit new partners, new sellers to expand the offerings on the platform. At Rakuten, the entire business development team uses Foxintelligence.

“Foxintelligence is part of our daily routine for market analysis and obtaining data.” Rakuten uses Foxintelligence to:

• Analyze its market: “With the market share feature, we truly gain a comprehensive market understanding.” As a marketplace, Rakuten can analyze its competitors, market share, trends, sales, and its national and regional positioning. “We have information that allows us to adapt our offerings and ensure that our partners can grow as much as possible on the platform.”
• Expand its product offerings: Rakuten has a better understanding of the market and can enhance its offerings by finding new partners to supplement its product range, with the ultimate goal of satisfying consumers.