The second-hand market is experiencing exponential growth. In 2023, its penetration rate doubled in France, accounting for 8.6% of the global eCommerce market in terms of value.
Let’s explore:
Shopping for budget-friendly items is the primary motivation for e-shoppers to turn to second-hand products. Thanks to the second-hand market, buyers can not only save money but also resell items they no longer use.
For many, purchasing second-hand products is also an activist act. Preferring products that have already been used is a way to counter overproduction and excessive consumption.
Second-hand purchases address this dual issue: meaningful purchases at reasonable prices.
➡️ Read the full article on the second-hand and refurbished market
The second-hand market is booming.
Since 2017, it has multiplied by 3.5 in France, rising from 14% in 2017 to 49% in 2023. This means that last year, 1 in 2 e-shoppers made a second-hand purchase online.
In the UK, the trend took longer to kick in, but the figures are now almost identical to those in the French market.
In Germany, the penetration rate doubled between 2022 and 2023, jumping from 16% to 30% in just one year.
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Ralph Lauren and Zara stand out:
Sportswear brands are not left behind – Nike, Adidas, and The North Face are notable.
In France, Sézane ranks 5th, confirming its iconic status in the country.
In the realm of High-Tech products, Apple and Samsung hold the 1st and 2nd positions respectively across all analyzed European countries.
HP, Sony, and Lenovo also perform well.
The trend of buying second-hand toys is on the rise. In December, Lego takes the 1st place in France, Germany, and the UK. In Italy and Spain, the brand ranks 2nd behind Funko.
Historical brands in the sector, such as Asmodée, Hasbro, and Playmobil, are among the most resold second-hand.
During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
Based on the transactions of our panel of +5M e-shoppers in the world.
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During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry, when an unknown printer took a galley of type to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
